Please introduce your company and give a brief description of your role within the organization.
GetDevDone (original name PSD2HTML) is a leading provider of web development and design solutions. The company has been present on the market for almost 18 years and has in-depth expertise in building websites and online stores, creating banner ads and email templates, mobile development, UI/UX design, and many other areas. As a result — we have already nearly 160,000 projects.
One of the focuses of our activity is email template development. All our templates fully meet the requirements of major email service providers such as MailChimp, Salesforce Pardot, Hubspot, SendGrid, Marketo, and others. The range of our services extends to building online stores and websites, based on the major content management systems
(WordPress, Drupal, Shopify, Magento, BigCommerce), cross-platform mobile development using React Native and security optimization. Additionally, we can rethink and develop website designs, a service frequently requested by our clients.
What is the story behind starting this company?
Our company’s first office was an Internet café in a basement (like “Ukrainian Apple”). The founders of the company not only rented the premises but also the computers. Later, when they managed to save enough money to buy their own computers, they moved over from the basement to their grandmother’s apartment in order to save on the rent. They basically lived from client to client, hardly able to make ends meet.
The launch of PSD2HTML.com (old name GetDevDone), which is how our company got its name, was a game changer. The founders had been searching for an original idea and discovered a niche that, on one hand, promised a lot of demand and, on the other hand, allowed them to set up a bug-free development process.
In addition, it was the first “out-of-the-box” solution for IT service that we know of that provided a flat rate and a fixed timeline. All that the clients had to do was place an order in the evening (EST), submit their PSD designs, and get back the pixel-perfect HTML code the following morning. That is when the first clients started reaching out to us. It gave us a lot of motivation.
What is your company’s business model – is it an in-house team or a third party vendors/outsourcing?
We currently handle 99% of our tasks with our in-house team and, thus, with internal resources. We would only engage an external developer as a consultant when a project requires unique technology or expertise in an area where we lack experience. This approach saves our clients time in implementing solutions and provides additional expertise to our team.
By operating exclusively with an in-house team, we ensure the stability and quality of the developed product. Within our company, we have established standards and best practices to make our code as versatile as possible. Consequently, regardless of which developer handles a task within a specified timeframe, the client receives a consistently high-quality product within the specified deadlines. Freelancers, on the other hand, lack this level of predictability and may be slower to respond.
How does your company differentiate itself from the competition?
GetDevDone’s mission is to handle any web development-related request from small and medium clients at any time. We are always committed to a long-term partnership with our customers and strive to become their unique remote team.
We always strive to keep up with the current market trends and deliver a high-quality result within tight deadlines. Essentially, meeting a very tight deadline, let’s say, from today to tomorrow – is realistic. Additionally, we provide white-label services, meaning we aim to assist other companies in boosting their profits. Consequently, we can work with agencies, as well as are open to cooperating directly with small and medium businesses if they find our services appealing.
What sets us apart? Our rapid response, extensive experience, and a vast knowledge base. Furthermore, we are developing artificial intelligence based on our knowledge base, which will expedite the development process. This way, we don’t just follow the latest trends but also apply the knowledge we’ve accumulated into practice.
What industries do you generally cater to? Do you have a significant number of recurring customers? If so, what percentage of your client base consists of recurring customers?
We strive to provide optimal solutions for all of our customers, regardless of their industry or business focus. In general, our client base exceeded 160 thousand.
We work with small and middle-growth businesses, the largest share of our clients are digital, advertising/marketing, and web agencies, who are in search of an outsourced web development service provider. They approach us with well-defined tasks and, simultaneously, a conscientious budget.
One of the most important wishes expressed by our customers is for flexible and reusable code. Flexibility refers to how easily a codebase can accommodate future changes.
Furthermore, there are a lot of other businesses that require front-end or back-end development services. Our portfolio encompasses a wide range of projects, including those within the healthcare, pharmaceutical, and IT sectors, among others. And of course, startups, whose goal is to make themselves known with the help of a website and without incurring substantial costs.
Approximately 80% of our clients are returning customers who come back every few months, while the remaining 20% are new clients. Our business model is based on ensuring that it is advantageous for our clients to work with us due to the high quality of our work. Our focus is on having every client return to us.
Please share some of the services that you offer that are in the highest demand among your clients.
Our most requested service is WordPress development. We also frequently receive requests for clean WordPress within the Web Flow builder, as well as pure HTML and CSS. Additionally, we work with a wide range of systems and frameworks that are popular in the market.
What is your customer satisfaction rate according to you? What steps do you take to cater to your customer’s needs and requirements?
We mainly receive reviews from clients, with ratings ranging from 4.5 to 4.8 out of 5. On average, approximately 90% of our clients express satisfaction.
To ensure greater customer satisfaction, we ask our clients about what they liked and what they would like to see improved in the future. We value and consider all the feedback provided.
We are committed to building long-term relationships with our clients. To achieve this, we approach each client as an account, providing them with a dedicated contact person – an account manager. This individual, whether a project manager or business developer, periodically reconnects with the client, gathers feedback, explores opportunities for further assistance, and handles all communication needs.
What kind of support system do you offer to your clients for catering to their queries and issues?
One of our key advantages is a 30-day warranty period where we address and fix all bugs at no extra cost. Importantly, even if our error arises later, our team will fix it at no cost. Additionally, we offer technical support during our clients’ business hours.
What kind of payment structure do you follow to bill your clients? Is it Pay per Feature, Fixed Cost, Pay per Milestone (could be in phases, months, versions etc.)
We accommodate a variety of payment methods. In this regard, we are very flexible and can work with different models, but most clients often prefer fixed costs. This means that we estimate the project, specify a fixed amount, and strive to stay within that budget.
We collaborate with agencies, which, in turn, work with end clients. Consequently, they chose this model as it allows for more efficient budget planning. The agencies construct budgets for clients seeking a full package, that includes branding, marketing strategy, websites, and more. Our role is specifically focused on the IT aspect, such as website development. However, the client needs to be informed about the costs associated with our portion of the work. Therefore, we provide them with the amount to include in the project budget.
Do you accept projects that meet your minimum budget requirement? If so, what is the minimum requirement? If not, what is the lowest budget you have worked with?
We are open to projects with minimal requirements. For us, the minimum requirement is to have a design concept of what the client envisions for the project. We can either develop it ourselves, which is a more comprehensive service, or if the client already has a design, we can proceed without further specifications. In such cases, we establish a fixed budget, set deadlines, and then present the project to the client. The lowest budget we have worked with and continue to accept is $199. This includes a fully functional email template, with no additional client-specific requirements. Clients submit a request without the need for extensive form-filling, and by the end of the day, they receive their project. This is how we accommodate projects with basic budgets.
We also have an order page where you can choose what needs to be developed, and specify your budget, and we will adhere to it without any additional costs. This is another form of fixed cost. The process is straightforward: the client simply uploads their design, indicates that they want an email template, and selects a specific technology they need in the final solution. The calculator on the page instantly checks if the project fits within the basic cost of $199 or if additional customizations are needed at a higher price. After payment, the client receives the results by the end of the day.
What is the price range (min and max) of the projects that you catered to in 2022?
The minimum project is equivalent to email templates. When it comes to more advanced projects, such as WordPress, the minimum budget starts at $1,000 to $1,500. Our maximum budget can go up to tens of thousands of dollars.
Speaking in terms of project types, for instance, WordPress solutions can start from $1,000 and go higher based on the client’s requirements. A budget of around $30,000 would typically cover a complex project involving technologies more sophisticated than WordPress.
Where do you see your company in the next 10 years?
In today’s rapidly changing world, where technology and economic conditions evolve daily, and new innovations emerge each year, it’s challenging to predict our growth over the next 10 years. Most likely, we will remain within specific niches that serve small and medium-sized businesses, continually adapting to current technologies and prevailing demands. As an example, we are already testing AI capabilities to enhance results and stay up-to-date. However, we cannot foresee what will come in the next 10 years, something new may replace AI.
Additionally, we have a strong commitment to engage in social projects. Within our company, we have a dedicated segment for such projects, and we’ve established a pro bono policy. This policy allows us to take on pro bono projects with certain conditions, including the number of projects, timelines, and their impact on society.